Following up after a crypto conference is crucial for solidifying the connections you made and converting initial interest into meaningful relationships or business opportunities. Effective follow-up ensures that you stay top-of-mind with potential investors, partners, and other contacts. Here are some best practices to help you follow up successfully after a crypto conference.

1. Organize Your Contacts

Collect and Sort Business Cards

• Categorize Contacts: Sort business cards and contact information into categories such as investors, potential partners, clients, media, and peers.
• Digital Tools: Use digital tools like CRM software (e.g., HubSpot, Salesforce) to organize and manage your contacts efficiently.

Create a Follow-Up List

• Prioritize: Prioritize contacts based on the potential value and immediacy of follow-up. For instance, investors and potential partners might be at the top of your list.
• Details: Include notes from your conversations to personalize your follow-up messages.

2. Send Personalized Follow-Up Emails

Personalize Your Message

• Subject Line: Craft a compelling and relevant subject line to grab attention.
• Reference the Conference: Mention the crypto conference and any specific conversations or topics you discussed to jog their memory.
• Highlight Common Interests: Reference shared interests or common goals to build rapport.

Provide Value

• Resources: Share resources such as whitepapers, presentations, or links to relevant articles that might interest your contact.
• Next Steps: Clearly outline the next steps or propose a meeting to discuss potential opportunities further.

3. Leverage Social Media

Connect on LinkedIn

• Personalized Connection Request: Send personalized connection requests mentioning the conference and your conversation.
• Engage: Like, comment, and share their posts to stay engaged and visible in their network.

Share Conference Highlights

• Posts: Share your conference highlights, insights, and key takeaways on social media platforms. Tag relevant contacts and use conference hashtags.
• Thank You Notes: Publicly thank the conference organizers, speakers, and new connections for their contributions and engagement.

4. Schedule Follow-Up Meetings

Set Up Calls or Meetings

• Doodle or Calendly: Use scheduling tools like Doodle or Calendly to find convenient times for follow-up calls or meetings.
• Agenda: Propose an agenda for the meeting to ensure it is productive and focused.

Prepare for the Meeting

• Research: Do further research on your contact’s company, recent activities, and interests.
• Presentation: Prepare a tailored presentation or discussion points that address their specific needs and interests.

5. Nurture Relationships

Regular Updates

• Newsletters: Add key contacts to your email newsletter list (with their permission) to keep them updated on your company’s progress and industry insights.
• Personal Emails: Send periodic personal emails with relevant updates, new developments, or industry news.

Invitations to Future Events

• Webinars and Meetups: Invite your contacts to webinars, meetups, or other events you are hosting or attending.
• Exclusive Previews: Offer them exclusive previews or early access to new products, features, or services.

Ongoing Engagement

• Check-Ins: Regularly check in with your key contacts to maintain and strengthen the relationship. Even a quick email or message can keep the connection warm.
• Support: Offer support or assistance when possible. Helping with introductions, sharing resources, or providing feedback can build goodwill and mutual benefit.

6. Evaluate and Improve

Gather Feedback

• Feedback Forms: Send feedback forms to your contacts to gather insights on your follow-up approach and identify areas for improvement.
• Analyze Responses: Analyze the feedback to understand what worked well and what can be improved for future follow-ups.

Reflect and Adjust

• Review: Regularly review your follow-up strategy and adjust based on feedback and outcomes.
• Learn and Adapt: Stay adaptable and continuously learn from each follow-up experience to refine your approach.

Conclusion

Effective follow-up after a crypto conference is essential for building and maintaining valuable connections. By organizing your contacts, sending personalized messages, leveraging social media, scheduling follow-up meetings, nurturing relationships, and continuously evaluating your approach, you can maximize the benefits of your conference participation. These best practices will help you turn initial conversations into lasting, fruitful relationships that drive your business forward.